About us

We turn our passion into our job

— we want to share our passion

Our goal is to make every customer's fishing trip a one-of-a-kind experience.

Our portal

Our project isn't just an online shop — it's a portal for every angler, with news, technical content and new services built for the community.

Our story

Past, present and future

The Etruria Fishing brand was born in Viterbo in 2011. Thanks to Alessio's entrepreneurial spirit, over the years it became a reference point for sport fishing in the Tuscia area, standing out for the wide range of traditional and innovative products offered to the local audience from day one.

Building on years of experience, in 2023 Alessio launched this new online project, running it alongside the physical shop. He's joined by Fabio (logistics and customer service) and Marco (IT and technical lead).

The team

The people behind Etruria Fishing.

Alessio Salemme

Alessio Salemme

Owner

Fabio Giuliani

Fabio Giuliani

Logistics & support

Marco Rondini

Marco Rondini

Technical lead